Startup Empire: Garage to IPO

Startup Empire is a business board game where you roll the dice, launch products and grow a tiny garage startup into a public company. Every card teaches real startup knowledge.

You begin with an idea, a laptop and a small pile of cash. Rival founders want the same markets. Launch products, ship features, raise money from investors and keep your runway alive until you ring the IPO bell.

Roll, Launch And Grow

• A 40-tile board with 22 markets in 8 sectors, from Food Delivery and Neobank to AI Assistants and SpaceTech
• Launch a product on a free market, then grow it from v1 to v2, v3, Platform and Ecosystem
• Rivals who land on your products pay you a market share fee
• Own every market in a sector to become the category leader and double your fees
• 4 growth channels and 2 infrastructure tiles give you more ways to earn
• Short on cash? Pause a product for quick cash and restart it later

Run A Real Company

• Every lap of the board is one month: collect your MRR and pay your burn at the Garage
• Track Cash, Burn, Runway, MRR, Users, Valuation, Ownership, Team and Stage on your dashboard
• Survive Payroll, the Cloud Bill, Burnout and the Regulator Audit
• Join the Accelerator and pick a perk: mentors, cloud credits, coaches and more
• Run out of cash with nothing left to sell and your startup gets acquihired

Pitch Day And Founder Dilemmas

• 36 investor term sheets: priced rounds, SAFEs, convertible notes, board seats, liquidation preferences and down rounds
• Accept, negotiate or decline, and see exactly how much of your company you keep
• 41 Founder Dilemmas with two or three choices and real consequences: co-founder conflict, pivots, technical debt, data breaches, price wars and more
• 16 Accelerator perks to shape your strategy

Founder Academy

• Collect 40 lessons as you play, plus 10 bonus lessons with Academy Plus
• Each lesson has a plain explanation, a worked example with real numbers and a quiz question
• Learn about MVPs, product-market fit, unit economics, LTV:CAC, burn and runway, MRR and ARR, churn, pricing, network effects, cap tables, vesting and much more
• After every match, a Founder report sums up your numbers and gives you a founder insight

Career, Quick Match And Pass & Play

• Career: 8 stages from The Garage through First MVP, Product-Market Fit, Seed Round, Series A, Series B and Growth Stage to the IPO
• Earn up to three stars per stage by winning while keeping your ownership
• Quick match against 1 to 3 AI rivals on Easy, Normal or Hard, with an optional round limit
• Pass & Play for 2 to 4 founders on one device
• Six AI rival founders, each with their own personality and risk style
• Collect 6 player tokens and 4 board themes
• Claim a daily reward that grows over 7 days
• Play offline, anytime

Whether you love board games, business strategy or simply want to understand how startups really work, Startup Empire turns every roll into a lesson you will remember.

Startup Empire is free to play. It contains optional ads and in-app purchases, including a one-time Remove Ads purchase that stops interrupting ads. Rewarded videos are always optional.

Playable in 14 languages: English, Arabic, Spanish, French, German, Italian, Portuguese, Russian, Turkish, Indonesian, Japanese, Korean, Simplified Chinese and Traditional Chinese.

Questions or feedback? Write to us at info@andalusgames.com.